Photo & Text
CC 2012 by MJ Vilardi, Creative Commons –
May be shared with attribution
May be shared with attribution
2. Take It To The Top
by MJ Vilardi
Marc Cherry was a musician with an
an uncanny resemblance to Tony Orlando: a smooth swarthy look, 70's style
mustache, white leisure suits, and an easy breezy singing style. His band
played on a show at the station where I worked, and I chatted him up about
doing a music video. They didn't have much money, so Oversight Productions
agreed to do the video at cost, with a bonus if they signed a record deal and
got some dough.
The song
was "Take It To The Top,"
a jazzy ode to "going for it."
a jazzy ode to "going for it."
So just Take It To The Top
Cause if you lose your dream
Cause if you lose your dream
You
lose the prize
When you give it your best shot
Give it all you've got
Give it all you've got
Cause the only one who fails
Is he who does not try...
Is he who does not try...
Of course
in exchange for this great deal Marc agreed that we would have creative
freedom, and we really pushed it. One might say we veered occasionally from the
message of the song, but music videos were pretty new at the time, and nobody
really tried to make sense of them. It was assumed that there might be cryptic
images and non sequiturs. And so there were.
Scenes included:
Scenes included:
• a crazy strip club with Ross
as the sleazy MC, inciting the crowd
• Marc rides through Georgetown
in a vintage yellow Rolls Royce. In a wonderful synchronicity, at a stoplight
another Rolls pulled up next to us! Delighted occupants of both cars rolled
down their windows and inquired as to whether there were any Grey Poupon to be
had.
• Marc is portrayed as a bum,
shuffling down an alley. We were lucky to catch a shot of someone throwing a
bag of garbage out of a third floor window. Sweet!
• At a disco party, shot at a
nice hotel that (for reasons still unclear) agreed to let us use their dance
floor, Marc cuts in on a rich old dude, and steals away his girl. The guy turns
out to be super-rich and powerful.
• Rich Guy phones Fidel Castro
(played by a teenager with a chronic shaking condition, which actually helped)
... Fidel, puffing a genuine Cuban, in full revolutionary regalia, including a
live chicken pecking around on his desk, agrees to help. "Si SeƱor, I will see to it immediately!" he mouths.
• Marc Cherry, in his flashy
white Tony Orlando outfit, struts down the street. He senses something, looks
up.
• An Oswaldesque figure wearing
tele-specs leans out of a window. A rifle aimed at Marc! Zoom in on Marc's
fearful face.
• Marc awakens in a pile of
garbage, a bum. Was it all a dream?
The assassin at the end (played by
yours truly) was a last minute inspiration, and Marc didn't know about it until
we screened the video for the entire band. They loved it, and at the end when
their leader got bumped off, they cheered! Ultimately a good sport, Marc looked
confused for a moment but then laughed along with the rest of us. Thanks to my
TV connections, the video aired twice in the DC-Baltimore markets on a Friday
night video show. It's a cringe-worthy period piece now, but still fun to
watch, especially if you look at it as a coded retelling of the Kennedy
assassination.
This project marked the zenith of
the Ross-MJ Oversight Productions. We worked on a few other small projects, but
tensions over sobriety, vision, and business practices caused things to
unravel, and eventually Ross split for Russia. He came back to town for a while
with his Russian "common law wife." They lived in a slummy apartment
next to a coke dealer buddy, who shall remain nameless; the fellow got high one
night and took a knife to his own girlfriend, who shall remain headless.